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V's TARGET MARKET
‘V', and almost all other Energy Drinks, primarily targets 18-24 year olds. With ‘V's widespread likeability, it now appeals to outside that target. People right through their 30's and into their… well, older than 24.
Busy people are our main target – people who enjoy going out at night, people who have heaps to do during the day, and people who need an energy boost to get through the day. If you can't get off your arse, it's unlikely you'll need an energy drink – right?
Because ‘V' contains caffeine, we do not target children, and we recommend that people sensitive to caffeine, and pregnant and lactating women do not consume ‘V'.
You gotta be sensible about it – if caffeine from coffee gives you a bad experience, drink 'V' with caution. If you want to know more – check out About 'V'.
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