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MARKET POSITION
'V' sells a shitload more than any other energy drink in NZ and has become the clear market leader in the Energy Drinks in both New Zealand and Australia.
In NZ (according to independent market research company AC Nielsen) ‘V' has a market share over 60% in Supermarkets and Service Stations.
The ‘V' Bottle is the Number One selling Cold Beverage item (by value) in Service Stations. It outsells the number two item by over two-times.
To put ‘V's sales into perspective, ‘V' almost generates the same sales value as the leading Cola brand in Service Stations – respect to the Big Red guys, but that's huge!
For your info: AC Nielsen is a Market Research agency that collects and analyses the data obtained when retailers scan the barcodes on packs (like cans and bottles of ‘V') at their check-outs. We can tell what is being sold through Supermarkets and Company owned services stations, but not what is sold through bars, nightclubs, restaurants, cafés, bakeries, and independent convenience stores.
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